Key Concepts in Marketing - 9781847874993

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Each entry comprises of:

-Definition

-Summary

-Broader discussion

-Examples and illustrations

-Key literature and further reading

Introductory chapters serve to situate and introduce the topics.

This book title, Key Concepts in Marketing - 9781847874993, ISBN: 9781847874993, by Jim Blythe, published by SAGE Publications (March 5, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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