Overview
Keywords: The NewĀ Language of CapitalismĀ chronicles the rise of a new vocabulary in theĀ twenty-first century. From Silicon Valley to theĀ White House, from kindergarten to college, and from the factory floor to the church pulpit, weĀ are all called to beĀ innovatorsĀ andĀ entrepreneurs, to beĀ curatorsĀ of an ever-expanding roster ofĀ competencies, and to becomeĀ resilient and flexible in the face of the insults and injuries we confront at work. In the midst of increasing inequality, these keywords teach us to thrive by applying the lessons of a competitive marketplace to every sphere of life. Whatās more, by celebrating theĀ values ofĀ grit,Ā creativity,Ā andĀ passion at school and at work, they assure us that economic success is nothing less than a moral virtue.
Organized alphabetically as aĀ lexicon, KeywordsĀ explores the history and common usage of major terms in the everyday language of capitalism. Because the words in this book have successfully infiltrated everyday lifeĀ in the English-speaking world, their meanings often seem self-evident, even benign.Ā Who could be against empowerment, after all? Keywords uncovers the unexpectedĀ histories of words like innovation, which was onceĀ synonymous with āfalse prophecyā before it became the prevailing faith of Silicon Valley. Other words, likeĀ best practices and human capital,Ā areĀ relatively newĀ coinages that promise us a kind of freedom within a marketplace extending its reach across the public sector and into our private lives.Ā The new language of capitalism burnishes hierarchy, competition, and exploitation as leadership, collaboration, and sharing, modeling for us the habits of the economically successful person: be visionary, be self-reliant,Ā and never, ever stop working.
This book title, Keywords (The New Language of Capitalism), ISBN: 9781608469628, by John Patrick Leary, published by Haymarket Books (January 15, 2019) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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