Kind of a Big Deal (How Anchorman Stayed Classy and Became the Most Iconic Comedy of the Twenty-First Century)

From the author of Generation Friends, featuring brand-new interviews with Will Ferrell and Adam McKay, a surprising, incisive, and often hilarious book about the film that changed comedy, Anchorman.

It’s been nearly twenty years since Ron Burgundy burst into movie fans’ lives, reminding San Diego to “stay classy” while lampooning a time gone by—although maybe not as far gone as we might think? In Kind of a Big Deal, comedy historian Saul Austerlitz tells the history of how Anchorman was developed, written, and cast, and how it launched the careers of future superstars like Will Ferrell, Steve Carell, and Paul Rudd, also setting the stage for a whole decade of comedy to come and influencing films like The 40-Year-Old Virgin, Talladega Nights, Knocked Up, Superbad, and so many more.

But Kind of a Big Deal isn’t only a celebration of Anchorman—it’s also a cultural analysis of the film’s significance as a sly commentary on feminism, the media, fragile masculinity, 1970s nostalgia, and more. Featuring brand-new interviews with stars such as Will Ferrell, director Adam McKay, and other key players, the book includes insider commentary alongside updated pop-culture analysis. And it also shares surprising stories and facts: from the film’s original conception as a plane crash/cannibal comedy mashup to the surprising, real-life newscaster who inspired the character of Veronica.

Overall, this is a celebration of a movie that millions love—but it’s also an unsparing look back at what has and hasn’t changed, since the 1970s and since 2004. Perfect for fans of the film and anyone who cares about comedy today, Kind of a Big Deal proves that the movie was, and is, exactly that.

This book title, Kind of a Big Deal (How Anchorman Stayed Classy and Became the Most Iconic Comedy of the Twenty-First Century), ISBN: 9780593186848, by Saul Austerlitz, published by Penguin Publishing Group (August 22, 2023) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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