Overview
Del exitoso coautor de Soccernomics llega la historia de cómo el FC Barcelona se convirtió en el club de fútbol más exitoso del mundo, y cómo esa posición envidiada ahora está en juego.
El Barça no es solo el club deportivo más popular del mundo, es simplemente una de las organizaciones más influyentes del planeta. Con casi 250 millones de seguidores en las redes sociales y 4 millones de visitantes en su estadio Camp Nou cada año, no es de extrañar que su lema sea 'Más que un club'. Pero no siempre fue así. En las últimas tres décadas, el Barcelona pasó de un equipo regional a una potencia mundial, convirtiéndose en un modelo de excelencia deportiva y un constante ganador de títulos nacionales e internacionales.
Simon Kuper desentraña exactamente cómo se produjeron estas transformaciones. Describe la estructura organizativa detrás de las decisiones comerciales del club y detalla el trabajo de sus entrenadores, médicos, analistas de datos y nutricionistas que han revolucionado el mundo del deporte. Y, por supuesto, estudia la imponente influencia de las dos grandes leyendas del club, Johan Cruyff y Lionel Messi.
Al igual que muchas empresas líderes a nivel mundial, el FC Barcelona guarda de cerca sus secretos, permitiendo que pocos sean los elegidos que puedan mirar entre bastidores. Pero, después de décadas de escribir sobre el club, Kuper recibió un acceso sin precedentes al santuario interior y a las personas que se esfuerzan a diario por mantener al Barcelona en la cima.
Erudito, personal y plasmando los últimos éxitos y convulsiones, su retrato de esta increíble institución va más allá del fútbol para entender al Barça como un fenómeno social, cultural y político único.
"Comencé mi investigación pensando que iba a explicar el ascenso del Barça a la grandeza, pero también terminé detallando el declive y la caída".
ENGLISH DESCRIPTION:
With rare and unrivaled access, bestselling coauthor of Soccernomics and longtime Financial Times journalist Simon Kuper tells the story of how FC Barcelona became the most successful club in the world—and how that era is now ending.
FC Barcelona is not just the world’s highest grossing sports club, it is simply one of the most influential organizations on the planet. At last count, it had approximately 214 million social media followers, more than any other sports club except Real Madrid CF—and by one earlier measure, more than all thirty-two NFL teams combined. It has more in common with multinational megacompanies like Netflix or small nation-states than it does with most soccer teams. No wonder its motto is “More than a club.” But it was not always so. In the past three decades, Barcelona went from a regional team to a global powerhouse, becoming a model of sustained excellence and beautiful soccer, and a consistent winner of championships. Simon Kuper unravels exactly how this transformation took place, paying special attention to the club’s two biggest stars, Johan Cruyff and Lionel Messi, who is arguably the greatest soccer player of all time. Messi joined Barça at age thirteen and, more than anyone, has been the engine and standard-bearer of Barcelona’s glory. But his era is coming to an end—and with it, a once-in-a-lifetime golden run. This book charts Barça’s rise and fall.
Like many world-beating organizations, FC Barcelona closely guards its secrets, granting few outsiders access to the Camp Nou, its legendary home stadium. But after decades of writing about the sport and the club, Kuper was given access to the inner sanctum and the people behind the scenes who strive daily to keep Barcelona at the top. Erudite, personal, and capturing all the latest upheavals, his portrait of this incredible institution goes beyond soccer to understand FC Barcelona as a unique social, cultural, and political phenomenon.
This book title, La complejidad del Barça / The Barcelona Complex: Lionel Messi and the Making An d Unmaking of the World's Greatest Soccer Club, ISBN: 9788412417982, by Simon Kuper, published by PRH Grupo Editorial (June 21, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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