Overview
A pesar de que los publicitarios se hayan apropiado en cierto modo del concepto, la creatividad no es patrimonio de ninguna profesión en particular ya que casi todas las ocupaciones han generado creativos brillantes. La creatividad, tal como la entiende Luis Bassat, es una facultad innata del hombre, que va mucho más allá de un invento concreto. Se trata de la capacidad de aportar grandes avances que pueden modificar el rumbo de la historia y cambiar las condiciones de vida de toda la humanidad.
En La creatividad Luis Bassat hace un breve repaso de la historia de esta maravillosa facultad y presenta las características de la personalidad creadora, a través de su propia trayectoria y la de los creativos más destacados del país. Enseña además, una serie de caminos creativos que permitirán que el lector aplique en la práctica de su profesión, sea esta la que sea, las enseñanzas de uno de los creativos más respetados del panorama actual.
ENGLISH DESCRIPTION
Creativity is not a gift; it is an attitude that seeks to transform reality.
Even though advertisers have taken the concept as their own, creativity does not belong to any profession in particular; almost all occupations have generated brilliant creatives. Creativity, as understood by Luis Bassat, is an innate aptitude in people which goes far beyond a specific invention. It is about the ability to bring great advances that can change the course of history and change the living conditions of all humanity.
In Creativity Luis Bassat makes a brief review of the history of this wonderful aptitude and presents the characteristics of the creative personality, going over his own career and that of the most outstanding creatives in the country. He also shows a series of creative paths that readers can apply in their jobs, whatever it may be, and the teachings of one of the most respected creatives of current times.
This book title, La creatividad / Creativity, ISBN: 9788466359757, by Luis Bassat, published by PRH Grupo Editorial (June 21, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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