Overview
Ser estratega no es lo opuesto a ser sincero, ni a ser honesto o decente.
Ser estratega es lo opuesto a ser ingenuo.
Las buenas intenciones también deben ser administradas con inteligencia
La negociación es una herramienta consustancial al ser humano, en la política, en el trabajo y en las relaciones personales. Y saber negociar no consiste en ser una persona dura o avasalladora, ni en controlar emocionalmente una situación: basta con emplear planteamientos estratégicos constructivos.
Negociar con éxito no resulta una tarea difícil. Es cuestión de practicar aplicando las 12 leyes que invariablemente determinan toda negociación, y que parten del principio de que ser inteligente es mejor que ser agresivo.
Este libro revela la esencia común de todo tipo de negociación y establece 12 principios universales y prácticos, que se ilustran con sucesos y situaciones reales extraídos de la historia, de la literatura y del mundo empresarial. Casos con mayor o menor fortuna, según aplicaron estos principios o no.
ENGLISH DESCRIPTION
Being strategic is not the opposite of being sincere, honest, or decent.
Being strategic is the opposite of being naive.
Good intentions must also be managed intelligently.
Negotiation is a tool inherent to human beings, in politics, at work, and in personal relationships. And knowing how to negotiate does not mean being tough or overbearing, nor does it mean emotionally controlling a situation: it is enough to use constructive strategic approaches.
Negotiating successfully is not a difficult task. It is a matter of practicing by applying the 12 laws that invariably determine every negotiation, based on the principle that being smart is better than being aggressive.
This book reveals the common essence of all types of negotiations, and establishes 12 universal and practical principles, which are illustrated with real events and situations taken from history, literature, and the business world. Cases with varying degrees of success, depending on whether or not these principles were applied.
Ser estratega es lo opuesto a ser ingenuo.
Las buenas intenciones también deben ser administradas con inteligencia
La negociación es una herramienta consustancial al ser humano, en la política, en el trabajo y en las relaciones personales. Y saber negociar no consiste en ser una persona dura o avasalladora, ni en controlar emocionalmente una situación: basta con emplear planteamientos estratégicos constructivos.
Negociar con éxito no resulta una tarea difícil. Es cuestión de practicar aplicando las 12 leyes que invariablemente determinan toda negociación, y que parten del principio de que ser inteligente es mejor que ser agresivo.
Este libro revela la esencia común de todo tipo de negociación y establece 12 principios universales y prácticos, que se ilustran con sucesos y situaciones reales extraídos de la historia, de la literatura y del mundo empresarial. Casos con mayor o menor fortuna, según aplicaron estos principios o no.
ENGLISH DESCRIPTION
Being strategic is not the opposite of being sincere, honest, or decent.
Being strategic is the opposite of being naive.
Good intentions must also be managed intelligently.
Negotiation is a tool inherent to human beings, in politics, at work, and in personal relationships. And knowing how to negotiate does not mean being tough or overbearing, nor does it mean emotionally controlling a situation: it is enough to use constructive strategic approaches.
Negotiating successfully is not a difficult task. It is a matter of practicing by applying the 12 laws that invariably determine every negotiation, based on the principle that being smart is better than being aggressive.
This book reveals the common essence of all types of negotiations, and establishes 12 universal and practical principles, which are illustrated with real events and situations taken from history, literature, and the business world. Cases with varying degrees of success, depending on whether or not these principles were applied.
While major retailers like Amazon may carry Las 12 leyes de la negociación / The 12 Laws of Negotiation, we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.
We’re trusted by over 75,000 customers, many of whom return time and again. Want proof? Just check out our 25,000+ customer reviews—real feedback from people who love how we do business.
Prefer to talk to a real person? Our Book Specialists are here Monday–Friday, 8 a.m. to 5 p.m. PST and ready to help with your bulk order of Las 12 leyes de la negociación / The 12 Laws of Negotiation.