Overview
Anson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.
Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.
Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall of an American icon.
This book title, Last Call for Bud Light (The Fall of America's Favorite Beer), ISBN: 9781668070901, by Anson Frericks, published by Threshold Editions (February 4, 2025) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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