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Lean Brands (Catch Customers, Drive Growth, and Stand Out in All Markets)

ISBN: 9781632651655
List Price: $22.95

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$22.95
SKU:
9781632651655
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

“Everything you need to know to take your brand global. And going global is not an option today. That's where your future market is going to be.” —Al Ries, author of Positioning and The 22 Immutable Laws of Branding

“Filled with vivid, relevant case studies, Luis shows that brand success in tough global markets comes from having deep market knowledge, being lean and agile, creating real, meaningful differentiation, and executing creatively using tools that work. I was impressed by the ideas and guidance from this book and you will be as well.” —David Aaker, vice chair of Prophet and author of Strategic Market Management

“Luis shows what it takes to win in an increasingly multipolar world. Spiced with great examples, he brings to life the simple wisdom of what it takes to be locally relevant and globally efficient in building brands.“ —Paul Polman, CEO of Unilever

“A must-read for every manager of global brands.” —Gerard J. Tellis, Neely Chair, American Enterprise, and Director of the Center for Global Innovation, USC Marshall School of Business

There’s no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience to share. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy—and they’re unsure about what exactly to change.

Lean Brands provides a lean, agile approach to building global brands, helping you 1) quickly analyze your environment; 2) create a differentiated and meaningful brand positioning; and 3) bring your brand strategy to life on the ground, where it counts. You'll learn how to “recon” and take advantage of weaknesses of your competition, as well as hone in on what will work in new markets to make sure you are memorable.

This book title, Lean Brands (Catch Customers, Drive Growth, and Stand Out in All Markets), ISBN: 9781632651655, by Luis Pedroza, published by Red Wheel Weiser (April 1, 2020) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Lean Brands (Catch Customers, Drive Growth, and Stand Out in All Markets) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Luis Pedroza
Format:
Paperback
Pages:
304
Publisher:
Red Wheel Weiser (April 1, 2020)
Language:
English
ISBN-13:
9781632651655
ISBN-10:
1632651653
Dimensions:
6" x 9"
File:
Redwheel-RedWheelWeiser_09302022_P5552710_onix21-20220929.xml
Folder:
Redwheel
List Price:
$22.95
Case Pack:
30
As low as:
$11.48
Publisher Identifier:
P-MISC
Discount Code:
A

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