Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World - 9781260117561

ISBN: 9781260117561
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$32.00
SKU:
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Overview

Named one of Forbes' Top Ten Business Books 
American Marketing Association Berry Book Award Winner
International Book Award Winner 
American Business Awards Silver Medalist
Business Book Awards Finalist for International Book of the Year

A book for a different breed of business leader, one who looks beyond the moment to create a life of significance.


Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book.

Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.



This book title, Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World - 9781260117561, ISBN: 9781260117561, by Mark Miller, Yvon Chouinard, Lucas Conley, published by McGraw Hill LLC (March 30, 2018) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Mark Miller, Yvon Chouinard, Lucas Conley
Format:
Hardcover
Publisher:
McGraw Hill LLC (March 30, 2018)
Audience:
General/trade
ISBN-13:
9781260117561
ISBN-10:
1260117561
Weight:
25.44oz
Dimensions:
9.4" x 9.4" x 0.7"
File:
McGrawHill-MH_ONIX_V30_US_onix30_all(24_11_19)-20241119.xml
Folder:
McGrawHill
List Price:
$32.00
Case Pack:
12
As low as:
$15.68
Publisher Identifier:
P-MCGRAW
Discount Code:
B
Pages:
276
Pub Discount:
65

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