Overview
Japan's current shift from a manufacturing to a consumer economy iscreating unprecedented opportunities for any company with the savvyto exploit this, the world's second largest market. Certainly, asthe Japanese economy continues to rebound, more and more companieswill continue to stake and build their presence there and use it asa springboard to enter other growing Asian markets. In LeveragingJapan, three leading authorities on market strategy and Japanpresent the new rules of Japanese marketing and discuss theevolution of other emerging Asian markets. These experts then sharethe same strategies that they've used to help American Express,Avon, Levi Strauss, and KFC, among other multinational companies,successfully establish a presence in Japan and leverage thatpresence to enter other Asian markets.
To read the first chapter from this book, click here.
To read the first chapter from this book, click here.
This book title, Leveraging Japan (Marketing to the New Asia), ISBN: 9780787946630, by George Fields, Hotaka Katahira, Yoram (Jerry) Wind, Robert E. Gunther, published by Wiley (December 3, 1999) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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