Overview
Thereās one voice that matters more than any other: the voice of the customer.Ā Ā Learn how to fully understandĀ the number one source of your organizationās prosperity, profits,Ā and productivity.Ā Ā TheseĀ actionableĀ insights will help you to better connect withĀ your customers and gain anĀ undeniableĀ leadĀ overĀ your competition.Ā
ListenĀ Up!:Ā How to TuneĀ InĀ to CustomersĀ and Turn DownĀ the NoiseĀ teaches readers how toĀ create a customer experience thatās built on listening and designed for engagement.Ā Author and Salesforce executive Karen Mangia has created a practical and comprehensiveĀ examination ofĀ how best-of-breed companies listen and respond to customer demandsācreatingĀ a foundation of customer success, loyalty,Ā and brandĀ evolution.Ā Ā
Listen Up!Ā features discussions about:
- How to go beyond the survey: bestĀ practices associated with customer understanding, customer experience,Ā and customer service
- How to move from deep listening toĀ data-based insights intoĀ customer behavior
- The statistics and stories behind companies, organizations,Ā and even city governmentsĀ that have created a customer-centric culture
- How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market
- Winning greater mindshare, andĀ market share, with a fresh look at the future of customer service, customer success,Ā and customer satisfaction
Perfect for anyone in a leadership or management role in a customer-facing organization,Ā including sales teams, business development leaders and marketing professionals,Ā Listen Up!Ā belongs on the bookshelves of executives,Ā customer service and successĀ employees, andĀ leaders whoĀ want to better engage with the one voice that matters most: the voice of the customer.
This book title, Listen Up! (How to Tune In to Customers and Turn Down the Noise), ISBN: 9781119723851, by Karen Mangia, published by Wiley (October 20, 2020) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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