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Listening to the Voice of the Market (How to Increase Market Share and Satisfy Current Customers)

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ISBN: 9781420093308
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$68.99
SKU:
9781420093308
Minimum Purchase:
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Minimum Order: 25 copies per title

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Overview

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market.

Like most business people in this global marketplace, you are searching for that edge that will help you increase market share. In this book, Dr. Reidenbach, teaches you how to identify, and capture the Voice of the Market and then use that data and a new understanding of it to make your organization market-focused. It is not about hijacking customers with one-time special pricing. Instead, it is about applying the proper tools and processes to move your organization from a production or sales orientation to a truly market-based focus.

Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers is not for the lazy entrepreneur. Of course, interviewing internal customers is much simpler and probably less painful than probing the thoughts of those customers who have so far eluded you. But with this book as your guide, you will develop surveys that are more than skin deep, learn how to deliver them to the right people, collect information that is useful, and then turn that information into action steps that will help you cultivate customers who feel listened to, which is the first and most obvious step in building loyal relationships.

While major retailers like Amazon may carry Listening to the Voice of the Market (How to Increase Market Share and Satisfy Current Customers), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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Product Details

Author:
R. Eric Reidenbach
Format:
Hardcover
Pages:
205
Publisher:
Taylor & Francis (December 16, 2009)
Language:
English
ISBN-13:
9781420093308
Weight:
16.875oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_250410043433072-20250410.xml
Folder:
TAYLORFRANCIS
List Price:
$68.99
Case Pack:
28
As low as:
$60.71
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
Professional and scholarly
Pub Discount:
30
Country of Origin:
United States
Imprint:
Productivity Press

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