Loyalty Myths (Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work)

In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data.

Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

This book title, Loyalty Myths (Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work), ISBN: 9780471743156, by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard, published by Wiley (September 15, 2005) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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