Luxury Fashion Marketing and Branding (A Strategic Approach) by Alice Dallabona, 9781032206882

Luxury Fashion Marketing and Branding (A Strategic Approach)

Luxury Fashion Marketing and Branding (A Strategic Approach) by Alice Dallabona, 9781032206882
ISBN: 9781032206882
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$49.99
SKU:
9781032206882
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Minimum Order: 25 copies per title

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Product Details

Author:
Alice Dallabona
Format:
Paperback
Pages:
194
Publisher:
Taylor & Francis (August 22, 2024)
Language:
English
Audience:
College/higher education
ISBN-13:
9781032206882
Dimensions:
6.875" x 9.6875"
File:
TAYLORFRANCIS-TayFran_250404043220328-20250404.xml
Folder:
TAYLORFRANCIS
List Price:
$49.99
Country of Origin:
United States
Series:
Mastering Fashion Management
As low as:
$43.99
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Weight:
12.75oz
Case Pack:
1
Imprint:
Routledge

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Overview

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR.

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