Overview
Boost Your Nonprofit's Success!
Written by a sterling group of experts for their nonprofit peers,Major Donors: Finding Big Gifts in Your Database and Onlinesupplies all types of nonprofit organizations with the beststrategies for navigating the ever-changing world of fundraising onthe Internet. Truly international in its examples, research,advice, and knowledge, this book is rich with avenues and ideasabout approaching prospective givers--and generous withcross-cultural tips about conducting cultivation and solicitationin various countries.
"At last, a practical book that helps us move our thinking in thecritical future area of major gift fundraising. As one of theoldest techniques in the fundraiser's armory, we have sat for toolong using the same frameworks and techniques; this book offers newthinking, new insights, and new approaches that will helpfundraisers harness the potential of the growing band ofhigh-net-worth individuals within their country andinternationally. This book is packed with up-to-the-minute,practical information that will enhance existing major giftprograms as much as it will help beginners get their head aroundwhere to start."
--Tony Elischer, Managing Director, THINK ConsultingSolutions
"Institutional advancement is a deeply personal process thatrequires in-depth understanding of our supporters, to the degree towhich specific aspects of our own priorities reflect our donors'personal aspirations and interests. Prospect research isindispensable to this process and to identifying possiblesupporters from thousands of possible donors--it would have beenimpossible for the University of Toronto campaign to have succeededin the absence of our investment in prospect research."
--Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development andExternal Affairs, University of Oxford
"Major Donors offers some of the best advice from some of theworld's leading prospect researchers, and it will help you tobecome a much better fundraiser. It is a great resource and animportant part of any fundraising library. When you follow theadvice in this book, you will raise much more money."
--Harvey McKinnon, President, Harvey McKinnon Associates author ofHidden Gold and How Today's Rich Give, and coauthor of theinternational bestseller The Power of Giving
Written by a sterling group of experts for their nonprofit peers,Major Donors: Finding Big Gifts in Your Database and Onlinesupplies all types of nonprofit organizations with the beststrategies for navigating the ever-changing world of fundraising onthe Internet. Truly international in its examples, research,advice, and knowledge, this book is rich with avenues and ideasabout approaching prospective givers--and generous withcross-cultural tips about conducting cultivation and solicitationin various countries.
"At last, a practical book that helps us move our thinking in thecritical future area of major gift fundraising. As one of theoldest techniques in the fundraiser's armory, we have sat for toolong using the same frameworks and techniques; this book offers newthinking, new insights, and new approaches that will helpfundraisers harness the potential of the growing band ofhigh-net-worth individuals within their country andinternationally. This book is packed with up-to-the-minute,practical information that will enhance existing major giftprograms as much as it will help beginners get their head aroundwhere to start."
--Tony Elischer, Managing Director, THINK ConsultingSolutions
"Institutional advancement is a deeply personal process thatrequires in-depth understanding of our supporters, to the degree towhich specific aspects of our own priorities reflect our donors'personal aspirations and interests. Prospect research isindispensable to this process and to identifying possiblesupporters from thousands of possible donors--it would have beenimpossible for the University of Toronto campaign to have succeededin the absence of our investment in prospect research."
--Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development andExternal Affairs, University of Oxford
"Major Donors offers some of the best advice from some of theworld's leading prospect researchers, and it will help you tobecome a much better fundraiser. It is a great resource and animportant part of any fundraising library. When you follow theadvice in this book, you will raise much more money."
--Harvey McKinnon, President, Harvey McKinnon Associates author ofHidden Gold and How Today's Rich Give, and coauthor of theinternational bestseller The Power of Giving
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