Overview
Today's performance challenges demand outcomes-both financial andnonfinancial-that must simultaneously benefit customers,shareholders, employees, and management. Therein lies a cycle ofsustainable performance that functions as a framework to ensureyour organization's goals are set, met, and balanced for today'sbusiness world.
Make Success Measurable! enables you to avoid activity-based goalsthat can go on indefinitely, and articulate aggressiveoutcome-based goals that are specific, measurable, achievable,relevant, and time-bound.
This is a how-to book, emphasizing outcomes as opposed to actionsin setting goals. You'll learn how to: Set goals that matter tocustomers, shareholders, and funders. Set nonfinancial as well asfinancial goals and link them together. Understand and useoutcome-based goals that support success while avoidingactivity-based goals that produce failure. Select and usemanagement disciplines needed to achieve your goals. Smith providesthe what's and why's behind today's performance challenges andshows how to convert them into measurable concreteachievements.
Using an innovative approach, Smith divides each chapter into anexplanatory Mindbook section and a practice Workbook section. TheMindbook sections provide descriptions and explain key concepts,frameworks, tools, and techniques. They seek to build yourintellectual understanding of how to set and achieve theperformance goals that matter.
The Workbook sections include detailed examples and exercises thatyou and your colleagues can use to practice the concepts, tools,and techniques put forth in the Mindbook section. Workbookexercises allow you to convert understanding into action-and actioninto results! "Doug Smith's work on performance and measurement hasbeen an invaluable management resource for us. We believe that ifyou can't measure it, you can't improve it. Thanks to Doug, we canfocus on the right measures to drive performance against today'smany new and different challenges throughout our enterprise."-LeonGorman, President, L.L. Bean, Inc.
"Make Success Measurable! is a practical and powerful step-by-stepguide to setting and achieving the goals we all need to accomplishin a constantly changing and challenging world."-Charles Dolan,Chairman, Cablevision Systems Corporation.
"No one writes as clearly about today's key management issues asDoug Smith. Whether you're in a small eCommerce startup or a large,already established organization, the frameworks, tools,techniques, and exercises contained in this book are the onlythings you'll need to manage the performance that matters to yourcustomers, your people, and your shareholders."-Steve Goldstein,CEO, eChores and former CEO, American Express Bank.
"Achieving results that matter-to donors and clients-is the truemeasure of success for any nonprofit organization. This bookprovides a thoughtful and extremely practical guide for settinggoals and effectively meeting them. It is an absolutelyindispensable tool for leaders and a model for goodmanagement."-Jenna Dorn, President, National Museum of Health.
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