Making Media Content (The Influence of Constituency Groups on Mass Media) - 9780415649841

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.

This book title, Making Media Content (The Influence of Constituency Groups on Mass Media) - 9780415649841, ISBN: 9780415649841, by John A. Fortunato, published by Taylor & Francis (December 14, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Making Media Content (The Influence of Constituency Groups on Mass Media) - 9780415649841 books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Making Media Content (The Influence of Constituency Groups on Mass Media) - 9780415649841 books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!