Making Numbers Count (The Art and Science of Communicating Numbers)

ISBN: 9781982165444
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Overview

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and dataā€”from bestselling business author Chip Heath.

How much bigger is a billion than a million?

Well, a million seconds is twelve days. A billion seconds isā€¦thirty-two years.

Understanding numbers is essentialā€”but humans arenā€™t built to understand them. Until very recently, most languages had no words for numbers greater than fiveā€”anything from six to infinity was known as ā€œlots.ā€ While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use?

Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brainā€™s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say ā€œWow, now I get it!ā€

You will learn principles such as:

-SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries.
-VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than ā€œ1/100,000th of the size of an atom.ā€
-CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into ā€œ2 months of commutes, without repeating a songā€).
-EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (ā€œthat medical protocol would save twice as many women as curing breast cancerā€).

Whether youā€™re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes youā€™d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our worldā€”allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

This book title, Making Numbers Count (The Art and Science of Communicating Numbers), ISBN: 9781982165444, by Chip Heath, Karla Starr, published by Avid Reader Press / Simon & Schuster (September 7, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Making Numbers Count (The Art and Science of Communicating Numbers) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Chip Heath, Karla Starr
Format:
Hardcover
Pages:
208
Publisher:
Avid Reader Press / Simon & Schuster (September 7, 2021)
Language:
English
ISBN-13:
9781982165444
ISBN-10:
1982165448
Dimensions:
5.5" x 8.375" x 0.7"
Case Pack:
20
File:
Eloquence-SimonSchuster_03172024_P7099159_onix30-20240317.xml
Folder:
Eloquence
List Price:
$24.00
As low as:
$11.04
Publisher Identifier:
P-SS
Discount Code:
A
Weight:
15.44oz
Audience:
General/trade

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