Making Shift Happen (Designing for Successful Environmental Behavior Change)

ISBN: 9780865719484
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$49.99
SKU:
9780865719484
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

The changemaker's guide to catalyzing environmental behaviour change for a healthy future

To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.

From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks—shifting the behavior of millions for the better is possible.

Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.

Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including:

  • Using social norms to spread positive environmental behaviors
  • Selecting and testing stories, metaphors, and values to frame information for each audience
  • Catalyzing action by aligning your initiative with your audience's personal and social motivators
  • Breaking bad habits and building positive ones
  • Capturing your audience's attention and reducing barriers to action
  • Connecting people with nature and building empathy for the environment and its inhabitants.

Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.

AWARDS
* GOLD | 2023 Nautilus Book Awards | Social Sciences & Education

This book title, Making Shift Happen (Designing for Successful Environmental Behavior Change), ISBN: 9780865719484, by Nya Van Leuvan, Lauren Highleyman, Rod Fujita, Ashleigh Kellerman, published by New Society Publishers (January 11, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Making Shift Happen (Designing for Successful Environmental Behavior Change) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Nya Van Leuvan, Lauren Highleyman, Rod Fujita, Ashleigh Kellerman
Format:
Paperback
Pages:
544
Publisher:
New Society Publishers (January 11, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9780865719484
ISBN-10:
0865719489
Weight:
20.96oz
Dimensions:
7.5" x 8.88" x 0.91"
File:
CONSORTIUM-Consortium_Customer_Group_Metadata_20240805063013-20240805a.xml
Folder:
CONSORTIUM
List Price:
$49.99
Case Pack:
10
As low as:
$25.49
Publisher Identifier:
P-PER
Discount Code:
A
Country of Origin:
Canada
Pub Discount:
65

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