Overview
Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to āa forest fire, if the forest was made of earwax.ā Yet lurking in the horror and the mockery lies the truth of Malƶrt: we keep going back for more. For nearly a hundred years, weāve gone back.
Jeppsonās Malƶrt could have died a hundred deaths in that time. Its survival wasnāt always a given. It also was no accident. There was one manās dogged persistence. One womanās patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.
Malƶrt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppsonās Malƶrt.
Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationshipsāinvolving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppsonās Malƶrt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.
Malƶrt isnāt just the story of one brazen liquorāit is the story of modern tastes and cultural shifts.
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This book title, Malort (The Redemption of a Revered and Reviled Spirit), ISBN: 9780914091677, by Josh Noel, published by Chicago Review Press (September 3, 2024) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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