Overview
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.
Accompanying the book is a wealth of online resources to further enhance your learning experience, including:
- MCQs
- Video content
- Templates and data sets
- Glossary flashcards
- Additional case studies
These can be accessed by students at study.sagepub.com/easterbysmith7e
This book title, Management and Business Research, ISBN: 9781529734515, by Mark Easterby-Smith, Lena J. Jaspersen, Richard Thorpe, Danat Valizade, published by SAGE Publications (May 25, 2021) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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