Overview
Applying such medical truisms as "The patient who isn't screaming may be the one in the most trouble" and "Don't count on luck," Dr. Auerbach provides prescriptions for solving all types of managerial emergencies. Using real-life experiences from his many years as an E.R. physician, COO of public and private medical management companies, and venture capitalist, he teaches executives how to prepare for and remain calm in difficult situations. In this unique book, he shows how responsibility, great expectations, and the impact of failure force doctors to be at the top of their game at all times. From assessing the first symptoms of a patient's or company's problem to determining the quickest and most effective means for treatment, Auerbach details the true-to-life pressures, fears, and challenges one faces both in acute care medicine and in the most vital actions of one's career, and does so with humor, style, and grace. The effect of this wisdom: the ability to deal with any business dilemma, whether it be a short-term setback or the beginning of a more serious condition. The prescriptions here are lessons for success in business and, at the same time, for success in life.
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