Managing Marketing Information (RLE Marketing) - 9781138980310

ISBN: 9781138980310
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$58.99
SKU:
9781138980310
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

This book title, Managing Marketing Information (RLE Marketing) - 9781138980310, ISBN: 9781138980310, by Nigel Piercy, Martin Evans, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Nigel Piercy, Martin Evans
Format:
Paperback
Pages:
246
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138980310
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240423044753258-20240423.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$51.91
Publisher Identifier:
P-CRC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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