Overview
Social media has been here for years yet organizations of all shapes and sizes continue to tip toe nervously before peeved customers, aggrieved employees, eagle-eyed activists, sceptical bloggers, and opportunistic trolls. Big names are easily sullied and hard won reputations dismantled in today's volatile, judgemental, and unforgiving court of public opinion.
Managing Online Reputation is a practical guide to protecting and defending your company's name and image on the internet and in social media. Discover:
• The top strategic, societal, behavioural, legal, operational and other kinds of threats to your reputation posed by social media.
• How organizations like Buffer, FedEx, Goldman Sachs, ING Direct, Tesla, Shell, and the US Nuclear Energy Institute handled serious online attacks on their businesses and reputations.
• How you can prepare for, respond to, and recover from serious incidents and crises using social media.
Palgrave Pocket Consultants are concise, authoritative guides that provide actionable solutions to specific, high-level business problems.
This book title, Managing Online Reputation (How to Protect Your Company on Social Media), ISBN: 9781137382290, by Charlie Pownall, published by Palgrave Macmillan (October 29, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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