Managing Public Relations (Business Principles and Tools for Strategic Communication, 2e)

The second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The book’s unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:

• Current examples and testimonials from across the globe, as well as updated "Executive Viewpoints"
• Expanded content on strategic planning, budgeting, and financial statements
• Detailed commentary on topics relevant to the modern workplace, including remote management
• Consideration of diversity, inclusion, equity, and access within PR
• Additional content on the use of analytics and measuring return on investment (ROI)
• Updated online material, including an Instructor’s Manual that incorporates problem-based questions, example assignments, and activities

A highly practical and comprehensive guide, this textbook should be essential reading for advanced undergraduate and postgraduate students studying public relations management, strategic communications and marketing management.

This book title, Managing Public Relations (Business Principles and Tools for Strategic Communication, 2e), ISBN: 9781032076768, by Peter M. Smudde, published by Taylor & Francis (March 2, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Managing Public Relations (Business Principles and Tools for Strategic Communication, 2e) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Managing Public Relations (Business Principles and Tools for Strategic Communication, 2e) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!