Overview
This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.
This book title, Market-Driven Journalism (Let the Citizen Beware?), ISBN: 9780803952539, by John H. McManus, published by SAGE Publications (April 29, 1994) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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