Overview
With its unique approach, variety of international cases and examples and complementary online resources, this book is ideal for postgraduate and upper level undergraduate students of marketing as well as MBAs and Executive MBAs.
New to this edition
Greater coverage of:
- Green and ethical issues
- Corporate social responsibility
- Cultural diversity and international coverage - the global marketplace as it extends beyond the EU context
- Value & branding
- The economic downturn and the financial crisis
- New technology and the internet
- Not for profit and public sector companies
This book title, Market-Driven Management (Strategic and Operational Marketing), ISBN: 9780230276024, by Jean-Jacques Lambin, Isabelle Schuiling, published by Palgrave Macmillan (August 21, 2012) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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