Overview
A road map for the future of the world market
"Bryan has emerged as an influential voice on regulatory issues."--The New York Times
The world is on the verge of the most sweeping economic changessince the Industrial Revolution. National economies aretransforming from government-controlled market systems into an openinternational marketplace under no one's control. The consequenceswill be both exhilarating and terrifying. Market Unbound is thefirst compelling blueprint for adapting to this new globalmarket.
According to McKinsey and Company authors Lowell Bryan and DianaFarrell, this revolution will have a profound effect on all sectorsof business and finance. The global economic scene has alreadyundergone profound and irreversible changes, but most of thetransformation still lies ahead of us. Those who learn to operateunder the new system will have the opportunity for tremendousprofit. Those who don't face the specter of catastrophicloss.
Market Unbound outlines how the global market came into being andwhy it is so powerful, and why it is so rapidly accelerating theglobalization of the world's entire economy. The authors explorethe implications of this evolving market force and examine theconsequences and the opportunities for governments, investors,corporations, and financial organizations. Market Unbound is a mustread for anyone who hopes to thrive or even survive into the 21stcentury.
* Based on extensive research conducted at McKinsey &Co--theworld's premiere consulting firm
* Case studies and relevant examples illustrate the patterns ofmarket change currently taking place
* Reveals how a government's ability to exercise control over itsown financial system is being undermined by the global capitalmarket
LOWELL BRYAN and DIANA FARRELL (New York, New York) are consultantsat McKinsey & Co. He is the author of three previous businessbooks and a leading authority on financial regulatory issues andglobal capital markets. She led the research efforts underpinningthe book's conclusions.
"Bryan has emerged as an influential voice on regulatory issues."--The New York Times
The world is on the verge of the most sweeping economic changessince the Industrial Revolution. National economies aretransforming from government-controlled market systems into an openinternational marketplace under no one's control. The consequenceswill be both exhilarating and terrifying. Market Unbound is thefirst compelling blueprint for adapting to this new globalmarket.
According to McKinsey and Company authors Lowell Bryan and DianaFarrell, this revolution will have a profound effect on all sectorsof business and finance. The global economic scene has alreadyundergone profound and irreversible changes, but most of thetransformation still lies ahead of us. Those who learn to operateunder the new system will have the opportunity for tremendousprofit. Those who don't face the specter of catastrophicloss.
Market Unbound outlines how the global market came into being andwhy it is so powerful, and why it is so rapidly accelerating theglobalization of the world's entire economy. The authors explorethe implications of this evolving market force and examine theconsequences and the opportunities for governments, investors,corporations, and financial organizations. Market Unbound is a mustread for anyone who hopes to thrive or even survive into the 21stcentury.
* Based on extensive research conducted at McKinsey &Co--theworld's premiere consulting firm
* Case studies and relevant examples illustrate the patterns ofmarket change currently taking place
* Reveals how a government's ability to exercise control over itsown financial system is being undermined by the global capitalmarket
LOWELL BRYAN and DIANA FARRELL (New York, New York) are consultantsat McKinsey & Co. He is the author of three previous businessbooks and a leading authority on financial regulatory issues andglobal capital markets. She led the research efforts underpinningthe book's conclusions.
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