Overview
Marketing guru Philip Kotler and global marketing strategistMilton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth,successfully competing for a limited customer base means usingcreative and strategic marketing strategies. Market Your Way toGrowth presents eight effective ways to grow in even theslowest economy. They include how to increase your market share,develop enthusiastic customers, build your brand, innovate, expandinternationally, acquire other businesses, build a great reputationfor social responsibility, and more. By engaging any of thesepathways to growth, you can achieve growth rates that yourcompetitors will envy.
- Proven business and marketing advice from leading names in theindustry
- Written by Philip Kotler, the major exponent of planningthrough segmentation, targeting, and position followed by "the 4 Psof marketing" and author of the books Marketing 3.0, Ten DeadlyMarketing Sins, and Corporate Social Responsibility,among others
- Milton Kotler is Chairman and CEO of Kotler Marketing Group,headquartered in Washington, DC, author of A Clear-sighted Viewof Chinese Marketing, and a frequent contributor to the Chinabusiness press
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