Overview
Understand the next level of marketing
The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers.
- Explains the future of marketing, along with why most marketersare stuck in the past
- Examines companies that are ahead of the curve, such as S. C.Johnson
- Kotler is one of the most highly recognized marketing gurus,famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.
This book title, Marketing 3.0 (From Products to Customers to the Human Spirit), ISBN: 9780470598825, by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, published by Wiley (May 3, 2010) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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