Overview
Rediscover the fundamentals of marketing from the best in the businessĀ
InĀ Marketing 5.0,Ā the celebrated promoterĀ ofĀ theĀ āFour Pās of Marketing,āĀ Philip Kotler, explains how marketers can use technology to address customersā needs and make a difference in the world.Ā
In aĀ new ageĀ whenĀ marketersĀ are strugglingĀ with the digital transformation of business and the changing behavior of customers, this book providesĀ marketersĀ with a way to integrate technological and business model evolution with the dramatic shifts in consumer behaviorĀ that have happened inĀ the last decade.Ā Ā
Following the patternĀ presented inĀ his bestsellingĀ Marketing X.0Ā series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:Ā
Ā·Ā Ā Ā Ā Ā Ā Ā Ā ArtificialĀ IntelligenceĀ for marketing automationĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Agile marketingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā āSegments of oneā marketingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Contextual technologyĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Facial recognition and voice tech for marketingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā The future of Customer Experience (CX)Ā
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Transmedia storytellingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā The āWhatever-Whenever-Whereverā service deliveryĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā āEverything-As-A-Serviceā business modelĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Internet of Things andĀ blockchain for marketingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Virtual and augmented reality marketingĀ
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Corporate activismĀ
Perfect for traditional and digital marketers, as well asĀ students and teachers of marketing and business,Ā Marketing 5.0Ā reinvigorates the field of marketing with actionable recommendations and unique insights.Ā
This book title, Marketing 5.0 (Technology for Humanity), ISBN: 9781119668510, by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, published by Wiley (February 24, 2021) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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