Marketing Across Cultures

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

This book title, Marketing Across Cultures, ISBN: 9781841124711, by Fons Trompenaars, Peter Woolliams, published by Wiley (September 24, 2004) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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