Overview
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
• Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
• Exercises, activities and discussion questions to reinforce learning.
• A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
This book title, Marketing Analytics Using Excel (A Beginner′s Guide), ISBN: 9781529681895, by Rahul Pratap Singh Kaurav, Asha Thomas, published by SAGE Publications (May 12, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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