Marketing Analytics Using Excel (A Beginner′s Guide)

ISBN: 9781529681895
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Overview

Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.

Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes: 
• Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
• Exercises, activities and discussion questions to reinforce learning.
• A focus on open access tools and career prospects which encourages readers to develop further. 

This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill. 

Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India. 
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.

This book title, Marketing Analytics Using Excel (A Beginner′s Guide), ISBN: 9781529681895, by Rahul Pratap Singh Kaurav, Asha Thomas, published by SAGE Publications (May 12, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing Analytics Using Excel (A Beginner′s Guide) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Rahul Pratap Singh Kaurav, Asha Thomas
Format:
Paperback
Pages:
368
Publisher:
SAGE Publications (May 12, 2025)
Release Date:
May 12, 2025
Language:
English
Audience:
College/higher education
ISBN-13:
9781529681895
ISBN-10:
1529681898
Dimensions:
7" x 9"
File:
Corwin-org_sage_onix30_new_US_20241004-20241011.xml
Folder:
Corwin
List Price:
$64.00
Pub Discount:
50
Case Pack:
20
As low as:
$48.64
Publisher Identifier:
P-CORWIN
Discount Code:
E

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