Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) by Nirmalya Kumar, 9781591392101

Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation)

Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) by Nirmalya Kumar, 9781591392101
ISBN: 9781591392101
List Price $35.00 Up to % OFF

FREE Ground Shipping in US

Expect Delivery in 4-10 weekdays

Brand New Books

Lock in your price today! Prices tomorrow are NOT GUARANTEED.
$35.00
List Price
Your Price Per Book
Discount
Total for copies: Save

Found a lower price on another site? Request a Price Match

Minimum Order: 25 copies per title

true
Add to Quote
Select QTYQuantity:
Quantity
Price
Discount

Minimum Order $100 / 25 copies per title, no exceptions

Not ready to place your order?

ADD TO QUOTE

Prices change daily. Order now!

Not ready to place your order?

Request a quote

$35.00
SKU:
9781591392101
Availability:
612.5
Minimum Purchase:
25 units
Bulk Pricing:
Buy in bulk and save

Bulk discount rates

Below are the available bulk discount rates for each individual item when you purchase a certain amount

  • Buy 25 - 99 and get 30% off
  • Buy 100 - 249 and get 33% off
  • Buy 250 - 499 and get 35% off
  • Buy 500 - 999 and get 40% off
  • Buy 1000 or above and get 43% off

Minimum Order: 25 copies per title

true

Overview

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.

This book title, Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation), ISBN: 9781591392101, by Nirmalya Kumar, published by Harvard Business Review Press (May 5, 2004) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Marketing As Strategy (Understanding the CEO's Agenda for Driving Growth and Innovation) books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Nirmalya Kumar
Format:
Hardcover
Pages:
288
Publisher:
Harvard Business Review Press (May 5, 2004)
Language:
English
ISBN-13:
9781591392101
ISBN-10:
1591392101
Weight:
20.8oz
Dimensions:
6.4" x 9.5"
Case Pack:
18
File:
TWO RIVERS-PERSEUS-Metadata_Only_Perseus_Distribution_Customer_Group_Metadata_20240125164755-20240125.xml
Folder:
TWO RIVERS
As low as:
$19.95
List Price:
$35.00
Publisher Identifier:
P-PER
Discount Code:
C
Audience:
General/trade
Pub Discount:
60

Ordering Details

  • Product Availability: Typically, all books are in stock and ready to ship. If a title becomes unavailable unexpectedly, you will be contacted with 24 business hours.
  • Standard Shipping: FREE Shipping via ground transportation within the continental United States.
  • Estimated Delivery: Most orders deliver within 4-10 business days from order date (excluding weekends and holidays). Orders shipping to Alaska or Hawaii should allow a minimum of 3 weeks for delivery.
  • Rush Shipping: Deliver in 5 business days from order date (excluding weekends and holidays).
  • Important Note: Books ship from various warehouses and may receive multiple cartons to fill the complete order. Do not assume your order is shipping from Portland, OR.
  • Payment Terms: Visa, MC, Amex, PayPal, Purchase Orders and P-Cards can be used to purchase online. Check and wire-transfer payments are available offline through Customer Service