Marketing Communications Management (Analysis, Planning, Implementation)

ISBN: 9780857027870
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$89.00
SKU:
9780857027870
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Minimum Order: 25 copies per title

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Overview

Praise for the first edition:

 

‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway

 

‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff

 
This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns.

Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further.

The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

This book title, Marketing Communications Management (Analysis, Planning, Implementation), ISBN: 9780857027870, by Paul Copley, published by SAGE Publications (October 11, 2014) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing Communications Management (Analysis, Planning, Implementation) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Paul Copley
Format:
Paperback
Pages:
480
Publisher:
SAGE Publications (October 11, 2014)
Language:
English
Audience:
College/higher education
ISBN-13:
9780857027870
ISBN-10:
0857027875
Weight:
32oz
Dimensions:
7" x 10"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$89.00
Case Pack:
12
As low as:
$64.97
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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