Marketing Communications (Objectives, Strategy, Tactics)

ISBN: 9781526438652
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$81.00
SKU:
9781526438652
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan.

 

The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such as Erasmus University Rotterdam, INSEAD, and the Stockholm School of Economics. 

 

Key features include:

  • An author analytical approach with checklist frameworks in chapters, providing students with a systematic guide to doing marketing communications.
  • A managerial perspective, helping students to become a marketing manager and study as though they are in the role.
  • Coverage of key new marketing communications topics such as branding and social media. 

In each of the end-of-chapter questions there are mini-cases that involve real brands, and the numerous examples throughout the text refer to globally known brands such as Gillette, Mercedes, Revlon, and Toyota.

 

The book is supported by online instructor resources, including PowerPoint slides and teaching outlines for each chapter, multiple choice exam questions and answers, team project templates, true and false quizzes and answers, and an instructor manual.

Suitable for Marketing Communications and Advertising & Promotion modules at UG and PG levels.

This book title, Marketing Communications (Objectives, Strategy, Tactics), ISBN: 9781526438652, by John R Rossiter, Larry Percy, Lars Bergkvist, published by SAGE Publications (September 27, 2018) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing Communications (Objectives, Strategy, Tactics) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
John R Rossiter, Larry Percy, Lars Bergkvist
Format:
Paperback
Pages:
584
Publisher:
SAGE Publications (September 27, 2018)
Language:
English
Audience:
College/higher education
ISBN-13:
9781526438652
ISBN-10:
1526438658
Weight:
38.88oz
Dimensions:
7" x 9"
File:
Corwin-org_sage_onix30_full_US_20241001-20241003.xml
List Price:
$81.00
Case Pack:
10
As low as:
$61.56
Publisher Identifier:
P-CORWIN
Discount Code:
E
Folder:
Corwin
Pub Discount:
50

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