Overview
When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:
The fastest-growing markets for the 21st century, with suggestions on how to reach them.
Special strategies for forming strategic marketing alliances with other businesses.
The latest tactics for independent contractors & those who do business on the telephone.
Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.
Management lessons for the entrepreneur in the 21st century.
This book title, Marketing de Guerrilla, ISBN: 9781600375125, by Jay Conrad Levinson, Steve Savage, published by Morgan James Publishing (February 1, 2009) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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