Overview
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges.
The 2nd Edition has also been updated to include:
- New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations
- Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators
- A genuinely international focus in terms of content and examples
- New review and discussion questions and, where appropriate, learning outcomes
- New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon).
Accessible, global and informative, this is essential reading for all future business event and conference managers.
This book title, Marketing Destinations and Venues for Conferences, Conventions and Business Events, ISBN: 9781138852150, by Tony Rogers, Rob Davidson, published by Taylor & Francis (November 12, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
Unlike Amazon and other retailers who may also offer Marketing Destinations and Venues for Conferences, Conventions and Business Events books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.
Prefer to work with a human being when you order Marketing Destinations and Venues for Conferences, Conventions and Business Events books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!