Overview
"Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers."
āProfessor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management
"A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."
āKevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks
"This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."
āHamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells
"This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."
āProfessor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans
"Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"
āProfessor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands
"Marketing Genius offers marketers 99% inspiration for only 1% perspiration."
āHugh Burkitt, CEO, The Marketing Society
This book title, Marketing Genius, ISBN: 9781841126814, by Peter Fisk, published by Wiley (March 31, 2006) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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