Marketing Health Care Into the Twenty-First Century (The Changing Dynamic)

Marketing Health Care Into the Twenty-First Century explores recent and anticipated changes and trends—legislative, economic, organization, clinical, and operational—from a strategic marketing perspective. Author Alan K. Vitberg, a respected consultant in health care marketing, takes an unabashedly strong, direct, and aggressive perspective on these trends, maintaining that a state of war exists in the health care industry; a war that will only increase in fervor and intensity as organizations fight for survival and their share of hundreds of billions of dollars spent in America on health care.

This book title, Marketing Health Care Into the Twenty-First Century (The Changing Dynamic), ISBN: 9781138980464, by William Winston, Alan K Vitberg, published by Taylor & Francis (October 17, 2016) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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