Overview
How do you create customer value through the experience of creativity?
Marketing in Creative Industries addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Based around the concept of customer value, it will provide you with the analytical and decisional tools necessary to succeed in creative industries.
Key features:
• A range of detailed international case studies throughout
• Offers a unique perspective on marketing in the creative industries
Offering invaluable insight into creative and cultural industry marketing, this is an ideal textbook for undergraduate and postgraduate marketing students.
This book title, Marketing In Creative Industries (Value, Experience and Creativity), ISBN: 9780230380240, by Gabriele Troilo, published by Palgrave Macmillan (July 22, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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