Marketing in Perspective (RLE Marketing) - 9781138980471

ISBN: 9781138980471
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$58.99
SKU:
9781138980471
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

This book title, Marketing in Perspective (RLE Marketing) - 9781138980471, ISBN: 9781138980471, by Simon Majaro, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Simon Majaro
Format:
Paperback
Pages:
256
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138980471
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240530045133295-20240530.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$53.09
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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