Marketing, Morality and the Natural Environment

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

This book title, Marketing, Morality and the Natural Environment, ISBN: 9780415213820, by Andrew Crane, published by Taylor & Francis (October 26, 2000) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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