Marketing Organisation (RLE Marketing) - 9781138980488

ISBN: 9781138980488
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$58.99
SKU:
9781138980488
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function
  • The analytical perspectives of information-processing theories of organisation
  • The relationship between structure and information
  • Organisational processes

This book title, Marketing Organisation (RLE Marketing) - 9781138980488, ISBN: 9781138980488, by Nigel Piercy, published by Taylor & Francis (November 26, 2015) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Nigel Piercy
Format:
Paperback
Pages:
256
Publisher:
Taylor & Francis (November 26, 2015)
Language:
English
ISBN-13:
9781138980488
Weight:
16oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240530045133295-20240530.xml
Folder:
TAYLORFRANCIS
List Price:
$58.99
Series:
Routledge Library Editions: Marketing
Case Pack:
1
As low as:
$51.91
Publisher Identifier:
P-CRC
Discount Code:
H
Pub Discount:
30
Audience:
College/higher education
Country of Origin:
United States

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