Marketing Research for Managers - 9780750654531

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

This book title, Marketing Research for Managers - 9780750654531, ISBN: 9780750654531, by Sunny Crouch, Matthew Housden, published by Taylor & Francis (May 9, 2003) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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