Overview
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.
This book title, Marketing Research for the Tourism, Hospitality and Events Industries, ISBN: 9781032940380, by Bonita Kolb, published by Taylor & Francis (June 20, 2025) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.
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