Marketing the e-Business

ISBN: 9780415256018
List Price: $84.99

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$84.99
SKU:
9780415256018
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Overview

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:

*Multi-channel marketing strategies
*Change Management
*Lessons learned from the dot.com crash
*Branding, e-Retail and relationship building
*Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

This book title, Marketing the e-Business, ISBN: 9780415256018, by Charles Dennis, Lisa Harris, published by Taylor & Francis (September 5, 2002) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing the e-Business books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

Prefer to work with a human being when you order Marketing the e-Business books in bulk? Our Book Specialists are standing by Monday-Friday 8-5 PST, ready to help!

Product Details

Author:
Charles Dennis, Lisa Harris
Format:
Paperback
Pages:
368
Publisher:
Taylor & Francis (September 5, 2002)
Language:
English
ISBN-13:
9780415256018
ISBN-10:
0415256011
Weight:
24oz
Dimensions:
6.125" x 9.1875"
File:
TAYLORFRANCIS-TayFran_240430075040241-20240430.xml
Folder:
TAYLORFRANCIS
List Price:
$84.99
Series:
Routledge eBusiness
Case Pack:
18
As low as:
$76.49
Publisher Identifier:
P-MISC
Discount Code:
H
Audience:
College/higher education
Country of Origin:
United States
Pub Discount:
30

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