Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

ISBN: 9781400231089
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SKU:
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Minimum Order: 25 copies per title

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Overview

You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

Businesses will have to learn how to:

  • Get past the 8-second filter
  • Avoid blatant advertising and tap influencer marketing
  • Understand their language and off-beat humor
  • Offer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is now.

This book title, Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers), ISBN: 9781400231089, by Jeff Fromm, Angie Read, published by AMACOM (April 12, 2022) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Jeff Fromm, Angie Read
Format:
Paperback
Pages:
224
Publisher:
AMACOM (April 12, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781400231089
ISBN-10:
1400231086
File:
HarperChristian-Nelson0525-20240525.xml
Folder:
HarperChristian
List Price:
$19.99
Case Pack:
36
As low as:
$10.19
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Weight:
9.28oz
Dimensions:
6.25" x 9.25" x 0.59"
Country of Origin:
United States

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