Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers)

ISBN: 9781400231089
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$19.99
SKU:
9781400231089
Availability:
324.75
Minimum Purchase:
25 units
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Minimum Order: 25 copies per title

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Product Details

Author:
Jeff Fromm, Angie Read
Format:
Paperback
Pages:
224
Publisher:
AMACOM (April 12, 2022)
Language:
English
Audience:
General/trade
ISBN-13:
9781400231089
ISBN-10:
1400231086
File:
HarperChristian-Nelson0503-20250503.xml
Folder:
HarperChristian
List Price:
$19.99
Case Pack:
36
As low as:
$10.19
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Weight:
8.96oz
Dimensions:
6.14" x 9.23" x 0.58"
Country of Origin:
United States
Pub Discount:
65
Imprint:
AMACOM

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Overview

You’ve only just begun to understand Millennials and know how to market most effectively to them. However, their successors are already right around the corner and promising even bigger challenges for the marketplace. But with bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan.

Businesses will have to learn how to:

  • Get past the 8-second filter
  • Avoid blatant advertising and tap influencer marketing
  • Understand their language and off-beat humor
  • Offer the shopping experiences they expect

Marketing to Gen Z dives into and explains all this and much more so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. The time to learn who they are and what they want is now.

While major retailers like Amazon may carry Marketing to Gen Z (The Rules for Reaching This Vast--and Very Different--Generation of Influencers), we specialize in bulk book sales and offer personalized service from our friendly, book-smart team based in Portland, Oregon. We’re proud to offer a Price Match Guarantee and a streamlined ordering experience from people who truly care.

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