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Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever)

ISBN: 9780814433225
List Price: $24.95

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Overview

The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

This book title, Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever), ISBN: 9780814433225, by Jeff Fromm, Christie Garton, published by AMACOM (July 2, 2013) is available in hardcover. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

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Product Details

Author:
Jeff Fromm, Christie Garton
Format:
Hardcover
Pages:
218
Publisher:
AMACOM (July 2, 2013)
Language:
English
ISBN-13:
9780814433225
ISBN-10:
0814433227
Weight:
13.12oz
Dimensions:
6.3" x 9.3" x 0.86"
Case Pack:
24
File:
HarperChristian-Nelson1209-20231211-1.xml
Folder:
HarperChristian
As low as:
$12.72
List Price:
$24.95
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter
Audience:
General/trade
Country of Origin:
United States

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