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Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) - 9781400245659

ISBN: 9781400245659
List Price: $19.99

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Minimum Order: 25 copies per title

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Overview

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.

The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connect with them.

Based on original market research, this book reveals the eight attitudes shared by most Millennials, including how they:

  • Value social networking and aren't shy about sharing opinions
  • Refuse to remain passive consumers but expect to participate in product development and marketing
  • Demand authenticity and transparency
  • Are highly influential, swaying parents and peers
  • Are not all alike; therefore, understanding key segments is invaluable

Complete with expert interviews of those doing Millennial marketing right, as well as the new rules for engaging this increasingly vital generation successfully, Marketing to Millennials is the key to persuading the customers who will determine the bottom line for decades to come.

This book title, Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever), ISBN: 9781400245659, by Jeff Fromm, Christie Garton, published by AMACOM (May 2, 2023) is available in paperback. Our minimum order quantity is 25 copies. All standard bulk book orders ship FREE in the continental USA and delivered in 4-10 business days.

Unlike Amazon and other retailers who may also offer Marketing to Millennials (Reach the Largest and Most Influential Generation of Consumers Ever) books on their website, we specialize in large quantities and provide personal service, from trusted, experienced, friendly people in Portland, Oregon. We offer a Price Match Guarantee, and QuickQuote form, to make purchasing quick and easy.

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Product Details

Author:
Jeff Fromm, Christie Garton
Format:
Paperback
Pages:
218
Publisher:
AMACOM (January 17, 2023)
Release Date:
May 2, 2023
Language:
English
Audience:
General/trade
ISBN-13:
9781400245659
ISBN-10:
1400245656
Dimensions:
6" x 9"
File:
HarperChristian-Nelson0114-20230114.xml
Folder:
HarperChristian
List Price:
$19.99
Case Pack:
32
As low as:
$10.00
Publisher Identifier:
P-TNELSON
Discount Code:
A
Page Edges:
Non-Gilded
Words of Christ:
Black Letter

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